The Lithuanian Embassy in Switzerland recently welcomed Ambassador Darius Semaška, who brings extensive diplomatic experience and a clear mission to enhance Lithuania’s visibility and strengthen bilateral relations with Switzerland. Ambassador Semaška, appointed by the Ministry of Foreign Affairs of Lithuania, sees significant potential to boost economic ties between the two nations.

Expanding Trade and Business Potential

Ambassador Semaška is committed to fostering a stronger economic connection between Lithuania and Switzerland, emphasizing the untapped trade potential. He highlighted the stark contrast between Switzerland’s trade volume with Lithuania (approximately a few hundred million euros) and that of other European countries, such as the Netherlands, where Lithuania’s trade turnover surpasses €5 billion annually. “Visibility of Lithuania must be increased,” he stated, underlining his goal to make business opportunities in Lithuania more visible to Swiss enterprises, especially in sectors like life sciences and engineering.

European Security and Swiss Support

Ambassador Semaška has also outlined Lithuania’s interest in promoting Swiss support for European security efforts, particularly in response to the ongoing crisis in Ukraine. He pointed out that Ukraine is not only fighting for its own freedom but is also defending broader European stability. He expressed hope for stronger Swiss support for Ukraine and increased investment in defense to counter Russian aggression in the region.

Breaking the “Best-Kept Secret” Status

Looking ahead, Ambassador Semaška plans to elevate Lithuania’s profile among Swiss businesses and policymakers. “Twenty years ago, we joked that Lithuania was the best-kept secret in Europe, it looks like this is still the case for many actors in Switzerland,” he remarked. His objective is to shift this perception by actively engaging with Swiss businesses and encouraging them to explore the competitive opportunities Lithuania offers. Ambassador Semaška extends a personal invitation to Swiss companies to consider Lithuania as a strategic business partner in Northern Europe.

Ambassador Darius Semaška’s appointment represents a proactive step toward fostering stronger ties between Lithuania and Switzerland, with a focus on mutual economic growth and shared values in European stability. For further insights into Ambassador Semaška’s background and goals, visit the Lithuanian Embassy in Switzerland’s official page