Content
Technological Advantage? Competitiveness in an exponential area.
Switzerland is one of the world’s leading locations for deep-tech innovation and has one of the highest shares of venture capital investment in this field. However, when it comes to the widespread adoption of new technologies, the country often ranks only in the international midfield. In an age of exponential technological development, the competitiveness of a business location is determined not only by its capacity for innovation, but above all by its ability to translate new technologies into practice quickly and successfully.
At the SEC Business Luncheon, Marc Holitscher, National Technology Officer at Microsoft Switzerland, will explain why this is one of the key challenges facing Europe and Switzerland. He will provide insights into current developments and breakthroughs in deep tech, examine Microsoft’s role in developing and applying new technologies, and discuss their impact on businesses, the world of work and society.
The Event will be held in German!
Speaker
Marc Holitscher
National Technology Officer, Microsoft Switzerland
Marc Holitscher has served as National Technology Officer at Microsoft Switzerland since 2015. In this role, he is responsible for Microsoft Switzerland’s technology vision and strategy and supports companies in translating innovative technologies into tangible business outcomes.
Since joining Microsoft Switzerland in 2005, he has held various leadership positions, including roles in solution architecture, Server & Tools, and platform strategy. Marc Holitscher holds a doctorate in International Relations from the University of Zurich.

Date l Place
📅 Date: Thursday, 1. October 2026
🕝 Time: 11:30 – 14:00 with lunch
📍 Place: Zunfthaus zur Schmiden, Marktgasse 20, 8001 Zürich
Program
11.30-12:00 – Registration & Apéro
12:00 – Start Luncheon with keynote of Marc Holitscher and lunch
14:00 – End of event
Tickets
Members & their guest – 65 CHF
Embassies | Chambers of Commerce | Other Partners – 65 CHF
Other Guest – 110 CHF







