How can a 30-year-old Swiss IT company become a “sexy” AI-first player?
Balz Zürrer reveals how Online Group reinvented itself by combining digitalisation with artificial intelligence, attracting record numbers of new customers and energising its team. Today, Online is recognised in Switzerland and Poland as a trusted niche innovator, collaborating with universities, start-ups and Microsoft to deliver AI solutions that truly work – supported by a company culture its employees are proud to be part of.
CEE-Swiss Impulse Session – 9th December 2025, 11:00–11:45 CET | Online
In our upcoming CEE-Swiss Impulse Session, Balz Zürrer provides exclusive insights into the transformation of a traditional IT company into a modern AI-first innovator. He demonstrates how culture, technology and the courage to embrace change work together to achieve real, measurable results.
What to expect
• Practical examples of a successful AI transformation
• Insights into new roles, mindsets and team structures
• Strategies for building trust in AI and cloud technologies
• Real cases of successful collaborations with universities, start-ups and Microsoft
• Inspiration for leaders aiming to guide their organisation into a digital future
About the Impulse Sessions
The CEE-Swiss Impulse Sessions are a monthly webinar series on key topics concerning Switzerland and Central Eastern Europe. Their goal is to share knowledge, spark inspiration and connect industries and regions across borders.
We look forward to welcoming you online.
📅 Tuesday, 9th December 2025 | 🕙 11:00 – 11:45 CET | 💻 Online
